Sunday, 8 November 2009

Predictably Irrational

Haven't posted for ages. I have been reading a book "Predictably Irrational" by Dan Ariely about behavioral economics. Fascinating stuff in it, like how first impressions count on our later choices. A good read so far, I recommend it if you have the time.

1 comment:

Kam-Hung Soh said...

It's one of the books on my next-to-read list (after 'Notes from a Scandal'). The idea of behavioural economics appeals to me because it uses empirical methods to demonstrate consumer behaviour.